Prudential Assurance Company PLC
First Assurance started its operations as Prudential Assurance Company PLC, a British Multinational Insurance Company that had commenced its operations in East Africa
First Assurance started its operations as Prudential Assurance Company PLC, a British Multinational Insurance Company that had commenced its operations in East Africa
Barclays PLC through Barclays Africa Group Limited acquired 63.3% of First Assurance Company Limited and became the majority shareholder
Prudential Assurance Company became a wholly owned Kenyan Company and changed its name to First Assurance Company Limited.
Barclays Africa Group Limited changed its name to Absa in a rebranding exercise, after selling off the controlling stake in Absa South Africa’s third largest lender. First Assurance Company Limited is part of Absa Group Limited.
First Assurance started operations as Prudential Assurance Company PLC, a British Multinational Insurance Company that commenced operations in East Africa in 1930. On the 1st of January 1991, Prudential Assurance Company became a wholly owned Kenyan Company and changed its name to First Assurance Company Limited. On 30th April 2015, Barclays PLC through Barclays Africa Group Limited acquired 63.3% of First Assurance Company Limited and became the majority shareholder. On 11th July 2018, Barclays Africa Group Limited changed its name to Absa in a rebranding exercise, after selling off the controlling stake in Absa South Africa’s third largest lender.
To be preferred and trusted provider of insurance and integrated financial services.
To provide Assurance and Quality Services for all Insurable Financial and Social expectations that create and add Value for all our Stakeholders.
Integrity
Quality service
Professionalism
Corporate Social Responsibility
Security
First Assurance House,
Clyde Gardens,
Gitanga Road, Lavington
