Prudential Assurance Company PLC
First Assurance started its operations as Prudential Assurance Company PLC, a British Multinational Insurance Company that had commenced its operations in East Africa
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About Us
Company Profile
Changed to First Assurance Company Limited
Prudential Assurance Company became a wholly owned Kenyan Company and changed its name to First Assurance Company Limited.
Acquired by Barclays
Barclays PLC through Barclays Africa Group Limited acquired 63.3% of First Assurance Company Limited and became the majority shareholder
Acquired by Absa
Barclays Africa Group Limited changed its name to Absa in a rebranding exercise, after selling off the controlling stake in Absa South Africa’s third largest lender. First Assurance Company Limited is part of Absa Group Limited.
Our Mission
To provide Assurance and Quality Services for all Insurable Financial and Social expectations that create and add Value for all our Stakeholders.
Our Vision
To be preferred and trusted provider of insurance and integrated financial services.
Our Values
- Integrity
- Quality Service
- Professionalism
- Corporate Social Reposnibility
- Security
