On the 2nd of February 2024, we celebrated a remarkable milestone with the successful launch of our innovative marketing campaign, “First Things First.”
The exclusive event, which was held at Serena Hotel, marked a strategic move to restructure our marketing approach using cutting-edge artificial intelligence (AI) technologies.
The primary objective of the “First Things First” campaign is to extend the reach of our insurance products and services to a wider audience.
With a focus on solutions such as BIMA Taasisi, First Med, Motor insurance, personal accident, and travel insurance amongst others, the campaign aims to increase awareness and uptake of our insurance offerings while positioning First Assurance as a trusted insurance provider, by reinforcing our commitment to excellence, dependability, and customer-centricity.
Moreover, we have invested significantly in training our staff, enhanced our systems and have our 24-hour call centre to ensure that we offer you efficient and effective customer service. By harnessing the capabilities of artificial intelligence, the campaign stands as a testament to our ability to embrace and adapt to technological advancements in the insurance sector.
Stephen Lokonyo, Managing Director of First Assurance, expressed the significance of “First Things First”: “For us, First Things First means securing what matters most – yourself, your loved ones, and everything you hold dear.
This campaign isn’t just based on a slogan; it’s a promise. A promise that we, at First Assurance, are here to stay and assure you that your needs are our top priority.”
Mary Ngige, Board Chair of First Assurance, affirmed the board’s support for the initiative: “As a board, we are proud to support First Assurance in this bold initiative.
The campaign we have unveiled is not just about numbers, statistics, or market share. It is about the lives we touch, the security we provide, and the trust we build.”
The exclusive launch event at Serena Hotel gathered industry leaders, stakeholders, and esteemed guests to witness the unveiling of this groundbreaking campaign. Attendees were immersed in an experience that showcased the convergence of technology and insurance delivery services.
The event successfully set the tone for our innovative achievement, generating excitement within the industry and leaving a lasting impression on all attendees. With a commitment to raising awareness and delivering value, we are poised to make a significant impact on the insurance landscape, setting new benchmarks for innovation and customer satisfaction.
“First Things First” isn’t just a campaign; it’s a pledge to prioritize the security and well-being of their clients, reinforcing First Assurance’s position as a forward-thinking leader in the insurance industry.
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